What Great Moments Taste Like

AAF’s NSAC 2018 - 1st Place Regionals
Ocean Spray challenged us to create a campaign that will raise awareness of their brand with millennials aged 25-34 while emphasizing their full spectrum of snacks and products that expand beyond their traditional associations of cranberry juice and craisins.

Together, we created “What Great Moments Taste Like”, the perfect campaign that ties together the complex flavor of cranberries with great moments that are made even better with Ocean Spray.

The Commercial

I directed our 30 second commercial with the goal of visually conveying the complex taste of great moments. Mmm, cranberries indeed!

Social Media

In-Store

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Out of Home

Account Supervisors: J. Callaghan Kennedy, John Malchar, Stan Kuboi
Team: Bruin Advertising and Marketing Team
Role: Creative copywriter, Commercial Director

Full Plans Book 2018