Insurance that people can’t stop talking about. Literally.

Lemonade's first ever 360° campaign, across connected TV, Instagram Stories, social video, statics, and Google search, is built on the idea that our customers love Lemonade so much that they have to rave about us any chance they get.

And that’s surprising. For insurance.


Connected TV :30s

 
Lemonade Open Mic Campaign: Dancer
 
 
Lemonade Open Mic Campaign: Goat
 
 
Lemonade Open Mic Campaign: Mic Drop
 

Online Social :15s

Lemonade Open Mic: Lightning
Lemonade Open Mic: In Love
Lemonade Open Mic: Totally Lit
Lemonade Open Mic: Pizza

 

We put our reviews to the test using Instagram’s poll function, finally answering the age-old question of “Would you rather have breathtaking views of wildlife and nature, or… good insurance?”

 
poll gif zion under 20.gif
poll gif barre.gif
poll gif burrito under 20.gif
poll gif roomba.gif
 
poll gif football under 20.gif
poll gif 2chainz under 20.gif
poll gif jayson tatum.gif
 

CREATIVE DIRECTOR: Nuno Ferreira
Design Lead: Devin Croda
Sr Copywriter: Nate Mayer
Animators: Emma Gilberg and Roy Manor
Role: Copywriter